Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix …The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not … lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology …

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward … Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a … and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It …