This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in … Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science … including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others …

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …

Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans … Asian American Consumer Market -- Marketing Strategies for Asian-Americans -- Three Additional Factors of Native, American …