Strong, T.H.; Shannon, Ian - In: Australian Journal of Agricultural Economics 02 (1958) 01
Marketing research is a relatively neglected field in Australia; and we can't afford to let it remain neglected. The … industries (just to mention examples) all have major marketing problems to contend with. Even the wool industry cannot ignore the … need for marketing research over a broad field in order to hold its position. From the national viewpoint market research …