Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and … these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies … customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting …

offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the … science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy …

of Marketing: An Abstract. …For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory …