Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix …The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not … lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology …

This proceedings volume examines transformation in marketing to better understand current and future standing of the … marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary … marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by …

) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector … Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing … Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO …

Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …

2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business …-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across … Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures …

Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- The Influence of Product Color on … Investigation -- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments -- Assessing Sales Contest … Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are …