Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix …The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not … lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology …

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward … Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a … and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It …

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and … these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies … customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting …

offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the … science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy …

of Marketing: An Abstract. …For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory …

Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- The Influence of Product Color on … Investigation -- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments -- Assessing Sales Contest … Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are …