Marketing Education -- Teenage Purchasing Behavior -- Gaining an Edge in Marketing Strategy -- Exploring Retail … -- Emerging Perspectives in Environmental Marketing -- Identity and Consumer Behavior -- Pricing Issues for the 21st Century … -- Branding and TV Advertising -- Advertising and Promotion -- Current Issues in Marketing Ethics Research: Customer and Company …

Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On …-line Consumer -- The Online Learning Environment: Delivering Quality? -- Management and Marketing Collaboration I -- Mixing Old and … New Media: Insights into Media Selection -- Online Behavior and Value Creation -- Ethics Marketing: Understanding …

Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management … -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration … -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit …

Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing … -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business …-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing …

-- Session 3.2: Marketing in Emerging Markets -- Session 3.3: Brand and Communication Strategies -- Session 3.4. Profitable ….2. Entertainment & Leisure Consumption -- Session 4.3: Marketing Marketing Education -- Session 4.4: Conspicuous Consumption or Value ….2: Entertainment & Leisure Marketing -- Session 5.3: Selling and Consuming -- Session 5.4: Understanding Tourism/Tourist Behavior …

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- The Influence of Product Color on … Investigation -- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments -- Assessing Sales Contest … Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are …

Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and … Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management … -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information …

Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education … -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st … Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo …