This research analyzes the relevance of pricing models to the behaviour of banking service customers, in particular, how bank pricing models influence the acquisition and retention of retail customers.The survey is based on a dataset of 90,000 bank current account holders at an Italian...

The future of banking will be a return to the origin: increased lending activity, focus on SMEs and the importance of Relationship banking. A review of the literature of the last thirty years shows the success elements to develop the Rb even in the large banks operating internationally: the...