Jiménez-Guerrero, José Felipe; Gázquez-Abad, Juan Carlos - In: BRQ Business Research Quarterly 17 (2014) 3, pp. 174-190
The consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version, there are many empirical applications using other...
