Purpose – The purpose of this paper is to compare similarities and differences in perceived quality of business relationships in Norway and Sweden. Design/methodology/approach – The Norwegian and Swedish sampling frames consisted of 600 small‐ and medium‐sized firms in each country. A...

Purpose – The purpose of this paper is to test a measurement model of a META‐RELQUAL construct. Design/methodology/approach – This study is based upon a survey and random sample of small‐ and medium‐sized companies in Norway. Respondents were contacted by phone and a total of 581...