Yao, Nengzhi (Chris); Zhu, Weiwei; Wei, Jiuchang - In: Baltic Journal of Management 14 (2018) 2, pp. 235-249
Purpose: Signalling theory suggests how “strong” or “weak” the signal quality detected by a receiver (defined as signalling strength) is distorted by noisy factors (defined as noise). Although corporate cooperation signals are known to lead to receiver reaction, the effects of...