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~isPartOf:"Beiträge der Fachhochschule für Wirtschaft"
~person:"Pepels, Werner"
~person:"Percy, Larry"
~person:"Silk, Alvin J."
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Beiträge der Fachhochschule für Wirtschaft
Working paper / National Bureau of Economic Research, Inc.
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Jahrbuch der Absatz- und Verbrauchsforschung
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Foundations and trends in marketing : FTMKT
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Harvard Business School Research Paper Series # 15-093
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International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Pepels, Werner
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1990
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