Purpose: The purpose of this paper is to investigate the factors influencing small and medium enterprises’ (SMEs) adoption of innovation approaches. Design/methodology/approach: The methodology involves two steps. First, all the variables relevant to the adoption of innovation in SMEs are...

Purpose: The purpose of this paper is to review the extant literature on value co-creation using bibliometric analysis in an attempt to gauge the evolving journey of this concept since its inception in the business and management domain. Design/methodology/approach: Based on a bibliometric...