Purpose – With the growing importance of service quality in Indian retail, it becomes critical for the retailers to identify the appropriate dimensions for their retail stores. In the process of evaluating service quality the decision maker is often faced with ambiguities due to the imprecise...

Purpose – The main purpose of the present study is to develop an integrated approach combining data envelopment analysis (DEA) and neural network (NN) for assessment and prediction of performance of Indian B‐schools for effective decision making as error and biasness due to human...