Punniyamoorthy, M.; Murali, R. - In: Benchmarking: An International Journal 15 (2008) 4, pp. 420-443
Purpose – The purpose of this paper is to create a model called “Balanced score for the balanced score card” and to provide an objective benchmarking indicator for evaluating the achievement of the strategic goals of the company. Design/methodology/approach – The paper uses the concepts...