Purpose – Creativity is becoming one of the most powerful sources of competitive advantage in the modern economy. As more developed economies progress from the tertiary (or service-based) level to the quaternary (or knowledge-based) level, successful nurturing of creativity and innovation...

Purpose – The research on effects of outsourcing tends to focus on financial effects and effects at a country level. These are not the only consequences of outsourcing, though. When firms outsource functions previously performed in‐house, they risk losing important competencies, knowledge,...

Purpose – Data mining registers of transactions allows for benchmarking customer's evaluation strategies. The purpose of this paper is to provide information on the application of different approaches to explore this kind of data. Design/methodology/approach – Traditionally, heuristics based...

Purpose – The purpose of this paper is to provide insight into the differences in residents' attitude to tourism by considering those who receive social and economic benefits from tourism and those who perceive that they do not; and those who want to move away from the Sunshine Coast and those...

Purpose – The purpose of this paper is to present an effectiveness conceptual framework to evaluate the overall performance of corporate advertising web sites towards the multiple advertising, promotional and relationship marketing objectives of their establishment. Specifically,...

Purpose – The purpose of this paper is to develop a product variety multi‐market study in the auto industry and to conduct a benchmarking analysis of the practical findings against the theoretical ones obtained in a European Community Research Project (Intelligent Logistics for Innovative...

Purpose – The purpose of this paper is to provide insight into the temporal development of the customers' psychological state, described by a multitude of constructs, throughout the whole decision‐making process in a service context in order to derive ideas for customer‐focused...

Purpose – The purpose of this paper is to examine the differences between Finnish and Russian, namely Karelian, food industry supply chains. The main objective is to find out the reasons for low productivity in Russian food industry from supply chain management (SCM) point of view....

Purpose – The purpose of this paper is to use relevant financial information of private medium‐sized failed and non‐failed manufacturing firms in the UK, during the period 1994‐2004 to determine whether corporate failure can be predicted by developing a Z ‐score model....

Purpose – The purpose of this paper is to illustrate the application of business process reengineering (BPR) and benchmarking principles to redesign an undergraduate course on BPR to achieve continuous improvements. The principles are applied on a course on BPR in the curriculum of engineering...