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Looking through the marketing lens : my journey so far ...

Kumar, V. - 2011

Persistent link: https://www.econbiz.de/10009270384

Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase

Baik, Alicia; Venkatesan, Rajkumar; Farris, Paul W. - 2014

Persistent link: https://www.econbiz.de/10010424904

Looking through the marketing lens : my journey so far ...

Kumar, V. - In: Review of marketing research 8 (2011), pp. 121-157

Persistent link: https://www.econbiz.de/10009957654

Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and...

Persistent link: https://www.econbiz.de/10012662887

Marketing accountability for marketing and non-marketing outcomes

Kumar, Vikas (ed.); Stewart, David W. (ed.) - 2021 - First edition

Persistent link: https://www.econbiz.de/10012642937

Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis : evidence from Indian MSMEs

Kumar, Vimal; Verma, Pratima; Mittal, Ankesh; Tuesta … - In: Benchmarking : an international journal 30 (2023) 6, pp. 1850-1883

Persistent link: https://www.econbiz.de/10014321910

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Sumanjeet Singh; Chamola, Pankaj; Kumar, Vimal; Verma, … - In: Benchmarking : an international journal 30 (2023) 1, pp. 121-148

Persistent link: https://www.econbiz.de/10014231835