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Examining the dark side of using gamification elements in online community engagement : an application of PLS-SEM and ANN modeling
Srivastava, Gautam; Bag, Surajit; Muhammad Sabbir Rahman; … - In: Benchmarking : an international journal 30 (2023) 9, pp. 2921-2947
Persistent link: https://www.econbiz.de/10014502355
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Modern-day marketing concepts based on face recognition and neuro-marketing : a review and future research directions
Srivastava, Gautam; Bag, Surajit - In: Benchmarking : an international journal 31 (2024) 2, pp. 410-438
Persistent link: https://www.econbiz.de/10014503066
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Journey of customers in this digital era : understanding the role of artificial intelligence technologies in user engagement and conversion
Bag, Surajit; Srivastava, Gautam; Al Bashir, Md Mamoon; … - In: Benchmarking : an international journal 29 (2022) 7, pp. 2074-2098
Persistent link: https://www.econbiz.de/10013371192