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~isPartOf:"Betriebs-Berater : BB"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Case study"
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THE SElKATSUSHA AND THE FIGHT...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumer vulnerability and the transformative potential of Internet shopping : an exploratory case study
Elms, Jonathan
;
Tinson, Julie
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1354-1376
Persistent link: https://www.econbiz.de/10009702002
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The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles
;
Brakus, J. Joško
;
Alamanos, Eleftherios
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
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