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~isPartOf:"Betriebs-Berater : BB"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Systematic review"
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THE SElKATSUSHA AND THE FIGHT...
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Betriebs-Berater : BB
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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(1991). - 306 S. - Enth. 5 Beitr.
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Experience marketing : a review and reassessment
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
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