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A REVIEW OF CYBER ETHNOGRAPHIC RESEARCH: A RESEARCH TECHNIQUE TO ANALYZE VIRTUAL CONSUMER COMMUNITIES
Akturan, Ulun - In: Bogazici Journal of Economics and Administrative Sciences 23 (2009) 1+2, pp. 1-18
Persistent link: https://www.econbiz.de/10010877348
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DETERMINING CONSUMER-BASED RETAILER EQUITY AND THE DISCRIMINATION OF FREQUENT SHOPPERS: AN EMPIRICAL STUDY
Yaraþ, Eyyup; Yeniçeri, Tülay; Akturan, Ulun - In: Bogazici Journal of Economics and Administrative Sciences 22 (2008) 1+2, pp. 73-88
Persistent link: https://www.econbiz.de/10010554815