Rosenkranz, Stephanie; Schmitz, Patrick W. - University of Bonn, Germany - 2005
We consider second-price and first-price auctions in the symmetric independent private values framework. We modify the … standard model by the assumption that the bidders have reference-based utility, where a publicly announced reserve price has … some influence on the reference point. It turns out that the seller’s optimal reserve price is increasing in the number of …