This volume constitutes an attempt to identify the ethical dimensions of a cultural paradigm which is increasingly becoming more dynamic and far-reaching: the holistic paradigm or transmodern paradigm after Theodor Codreanu (2005). Transmodernity currently coexist with postmodernity and that is...

The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very...

In contemporary society the media tends to become a competitive player more and more stronger on the educational market compared to the formulas of formal education. The exponential multiplication of methods of transmitting information in digital system has led to the creation of new forms of...

The theme of communication leads to major changes in the way of conceptualizing the world and human behavior. The communication process turns into the game, and how everything is put into communication “without limits” (Codoban, 1995) everything is a game. Transforming reality into a...

The research method chosen was the analyze of the content. The main issues approached were: how to construct the visual and narrative discourse, the relationship between word and image, and characteristics of the material as media product. The materials used were the videotape which is attached...