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~isPartOf:"Brand management ; Vol. 3"
~language:"eng"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Brand management ; Vol. 3
Innovation and knowledge : the Arrovian legacy
9
An Elgar reference collection
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The international library of critical writings in economics
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Change management ; Vol. 4
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Innovation and entrepreneurship
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Innovation and competition : the Schumpeterian legacy
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Long term economic development : demand, finance, organization, policy and innovation in a Schumpeterian perspective
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Strategy and globalization ; Vol. 4
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International management of research and development
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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New horizons in the economics of innovation
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Springer texts in business and economics
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ASTD trainer's workshop series
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Classroom companion / Business
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Fundamentals of business strategy ; Vol. 4
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Fundamentals of business strategy ; Vol. 6
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Harvard business review on pricing
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Innovation and growth : the classical legacies
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Using advertising alliances for new product introduction : interactions between product
complementarity
and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
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2010
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