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~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business research : JBR
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Journal of Consumer Research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Business Ethics
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Journal of advertising : official publication of the American Academy of Advertising
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
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