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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Neue Dimensionen der Mobilität : technische und betriebswirtschaftliche Aspekte"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Bridging the gap between advertising academia and practice
Neue Dimensionen der Mobilität : technische und betriebswirtschaftliche Aspekte
Share Economy : institutionelle Grundlagen und gesellschaftspolitische Rahmenbedingungen
9
Digitale Wirtschaft und Sharing Economy : wirtschaftsethische und moralökonomische Perspektiven
5
Strategies for business sustainability in a collaborative economy
5
Knowledge management in the sharing economy : cross-sectoral insights into the future of competitive advantage
4
Crowdfunding for sustainable entrepreneurship and innovation
3
Digital revolution: : challenges for contract law in practice
3
Handbook of research on the platform economy and the evolution of e-commerce
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
Sharing economy and the impact of collaborative consumption
3
Strategic approaches to successful crowdfunding
3
Global entrepreneurship and new venture creation in the sharing economy
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Multilokale Lebensführungen und räumliche Entwicklungen : ein Kompendium
2
New frontiers in hospitality and tourism management in Africa
2
A research agenda for economic psychology
1
Alpiner Tourismus in disruptiven Zeiten : Schweizer Jahrbuch für Tourismus 2022/2023
1
Anarchism, organization and management : critical perspectives for students
1
Aufhebung des Kapitalismus : die Ökonomie einer Übergangsgesellschaft
1
Behavioral finance : the coming of age
1
Big Data : Anwendung und Nutzungspotenziale in der Produktion
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business and Management in Asia: Digital Innovation and Sustainability
1
Business models and modelling
1
Business models for sustainability transitions : how organisations contribute to societal transformation
1
Business transformation through Blockchain ; Volume 1
1
CIOs and the digital transformation : a new leadership role
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
China-focused cases : selected winners of the CEIBS global case contest
1
Co-creation : reshaping business and society in the era of bottom-up Economics
1
Collaborative value co-creation in the platform economy
1
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1
Contemporary issues in social media marketing
1
Contemporary logistics in China - interconnective channels and collaborative sharing
1
Contours of the illiberal state : governing circulation in the smart economy
1
Corporate sustainability and responsibility in tourism : a transformative concept
1
Critical debates in public finance
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De Gruyter handbook of media economics
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ECONIS (ZBW)
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Promoting the shareconomy : effects of beneficial appeals and personal characteristics on the attractiveness of renting and reselling platforms
Schwenk, Johanna
;
Hüttl-Maack, Verena
- In:
Bridging the gap between advertising academia and practice
,
(pp. 43-56)
.
2017
Persistent link: https://www.econbiz.de/10011539968
Saved in:
2
Wie autonome Flugtaxis den Geschäftsmodellkontext von morgen beeinflussen könnten : eine Trendforschung auf Basis geführter Experteninterviews
Herrenkind, Bernd
;
Bührke, Johannes
; …
- In:
Neue Dimensionen der Mobilität : technische und …
,
(pp. 11-26)
.
2020
Persistent link: https://www.econbiz.de/10012206369
Saved in:
3
Partner-Ökosysteme erschließen datengetriebene Smart Mobility Services und schaffen Wert
Kortus-Schultes, Doris
- In:
Neue Dimensionen der Mobilität : technische und …
,
(pp. 127-139)
.
2020
Persistent link: https://www.econbiz.de/10012206423
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