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~isPartOf:"Bridging the gap between advertising academia and practice"
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Bridging the gap between advertising academia and practice
International journal of electronic commerce : IJEC
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Research in Interactive Marketing
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Journal of business-to-business marketing
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Journal of internet commerce
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Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
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Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
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