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Promoting the shareconomy : effects of beneficial appeals and personal characteristics on the attractiveness of renting and reselling platforms
Schwenk, Johanna; Hüttl-Maack, Verena - In: Bridging the gap between advertising academia and practice, (pp. 43-56). 2017
Persistent link: https://www.econbiz.de/10014576396
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 117-132). 2017
Persistent link: https://www.econbiz.de/10011540334
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 183-198). 2017
Persistent link: https://www.econbiz.de/10011540353
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The influence of majority agreements on attitudes
Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017
Persistent link: https://www.econbiz.de/10011540360