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The effect of online customer reviews' characteristics on sales
Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: Bridging the gap between advertising academia and practice, (pp. 87-100). 2017
Persistent link: https://www.econbiz.de/10011540319
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How customers engage with brands : a new framework
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Bridging the gap between advertising academia and practice, (pp. 231-243). 2017
Persistent link: https://www.econbiz.de/10011540381