The low cost of information, communication, and interaction on the web offers trade unions opportunities to improve services and attract members, and thus reinvent themselves for the twenty-first century. The authors argue that unions can use the web to: develop virtual minority unions at many...

This paper tracks the rise in the percentage of employees who have never become union members ('never-member') since the early 1980s and shows that it is the reduced likelihood of ever becoming a member, rather than the haemorrhaging of existing members, that is behind the decline in overall...