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British Journal of Management
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The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British Journal of Management
33
(
2021
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10012808913
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