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Effectuation logic and early innovation success : the moderating effect of customer co-creation
Ko, Guihan
;
Roberts, Deborah. L.
;
Perks, Helen
;
Candi, …
- In:
British journal of management
33
(
2022
)
4
,
pp. 1757-1773
Persistent link: https://www.econbiz.de/10013463542
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