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Unlocking social media success : how prosumers drive brand engagement through authentic conversations with consumers
Malodia, Suresh
;
Filieri, Raffaele
;
Otterbring, Tobias
; …
- In:
British journal of management
35
(
2024
)
4
,
pp. 2197-2212
Persistent link: https://www.econbiz.de/10015152797
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