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International series in quantitative marketing : ISQM
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Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
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1991
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4. ed.
Persistent link: https://www.econbiz.de/10013165721
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3
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
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2003
-
2. ed., 2. print.
Persistent link: https://www.econbiz.de/10002113464
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4
Creating and marketing new products and services
Garcia, Rosanna
-
2014
Persistent link: https://www.econbiz.de/10013548460
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