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Business Horizons
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory
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Journal of marketing management : MM
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European Management Journal
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Revue française du marketing
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European Journal of Marketing
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European management journal : publ. twice a year for the Scottish Business School
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Gestion 2000
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MERCATI E COMPETITIVITÀ
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Marketing management : a cultural perspective
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Qualitative Market Research: An International Journal
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Creating and managing superior customer value
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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International business review : the official journal of the European International Business Academy
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Journal of consumer behaviour : an international research review
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Management learning : the journal for managerial and organizational learning
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The Oxford handbook of project management
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AMS review : official publication of the Academy of Marketing Science
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After the crisis : rethinking finance
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An Informa business
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The postmodern explained to managers: Implications for marketing
Cova, Bernard
- In:
Business Horizons
39
(
1996
)
6
,
pp. 15-23
Persistent link: https://www.econbiz.de/10005354162
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