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Business Horizons
Journal of Consumer Marketing
9
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
6
SpringerLink / Bücher
6
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4
Journal of advertising research
4
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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Advertising and violence : concepts and perspectives
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Corporate communications : an international journal
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Developments in marketing science
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Handbook of Developments in Consumer Behaviour
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Negative product safety news: Coverage, responses, and effects
Weinberger, Marc G.
;
Romeo, Jean B.
;
Piracha, Azhar
- In:
Business Horizons
34
(
1991
)
3
,
pp. 23-31
Persistent link: https://www.econbiz.de/10005333576
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The impact of negative product news
Weinberger, Marc G.
;
Romeo, Jean B.
- In:
Business Horizons
32
(
1989
)
1
,
pp. 44-50
Persistent link: https://www.econbiz.de/10005197783
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