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Marketing for Muggles: The Harry Potter way to higher profits
Brown, Stephen - In: Business Horizons 45 (2002) 1, pp. 6-14
Persistent link: https://www.econbiz.de/10005354599
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Fail better! Samuel Beckett's secrets of business and branding success
Brown, Stephen - In: Business Horizons 49 (2006) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10005354737
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O customer, where art thou?
Brown, Stephen - In: Business Horizons 47 (2004) 4, pp. 61-70
Persistent link: https://www.econbiz.de/10005197666
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Material Girl or Managerial Girl? Charting Madonna's brand ambition
Brown, Stephen - In: Business Horizons 46 (2003) 4, pp. 2-10
Persistent link: https://www.econbiz.de/10005326411