Ketchen Jr., David J.; Short, Jeremy C. - In: Business Horizons 54 (2011) 1, pp. 17-22
Management fads present executives with an interesting paradox. With the benefit of hindsight, many fads appear silly. Yet, it seems that as each management fad falls out of favor, a new fad emerges and gains legions of devoted followers. Our short graphic novel, The Good, The Fad, And The Ugly,...
