Narrow search
Showing 1 - 2 of 2
Cover Image
Fitting market strategy to varying product life cycles
Swan, John E.; Rink, David R. - In: Business Horizons 25 (1982) 1, pp. 72-76
Persistent link: https://www.econbiz.de/10005354091
Cover Image
Financial management and planning with the product life cycle concept
Rink, David R.; Roden, Dianne M.; Fox, Harold W. - In: Business Horizons 42 (1999) 5, pp. 65-72
Persistent link: https://www.econbiz.de/10005354131