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Business Horizons
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Working paper / Indian Institute of Management, Ahmedabad
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New directions in international advertising research
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Advertising and violence : concepts and perspectives
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IIM Ahmedabad Working Paper Series WP 2022-04-01
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Corporate strategic planning and corporate marketing: Toward an interface?
Raymond, Mary Anne
;
Barksdale, Hiram C.
- In:
Business Horizons
32
(
1989
)
5
,
pp. 41-48
Persistent link: https://www.econbiz.de/10005354678
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