Showing 1 - 5 of 5
Purpose: Business intelligence (BI) is a strategic approach that can use analytical tools to collect and integrate information, apply business rules and ensure the appropriate visible output of organizational information. This study aims to present the design and implementation of BI in areas...
Persistent link: https://www.econbiz.de/10012539295
Purpose: The aim of the study is to examine the impact of the big data analytics capabilities (BDAC) on the organizational performance. The study also examines the mediating role of ambidexterity and the moderating role of business value of big data (BVBD) analytics in the relationship between...
Persistent link: https://www.econbiz.de/10012637801
Purpose: This study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the quality of big data system. Design/methodology/approach: This study is based on primary data that were...
Persistent link: https://www.econbiz.de/10012637813
Purpose: This paper investigates the impact of blockchain technology on the Bricks and Mortar (B&M) grocery sector from a technological and functional perspective. Design/methodology/approach: The research adopted an exploratory research design and the data comprises 17 semi-structured...
Persistent link: https://www.econbiz.de/10012411166
Purpose – The purpose of this paper is to examine an integrated model of factors affecting attitudes toward online shopping in Jordan. The paper introduces an integrated model of the roles of perceived website reputation, relative advantage, perceived website image, and trust that affect...
Persistent link: https://www.econbiz.de/10014688197