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Purpose – The purpose of this paper is to explore the marketing‐supply chain management (SCM) interface in new product development (NPD) processes through a contingent approach. Design/methodology/approach – The study endorses Thompson's taxonomy of interfaces – pooled interdependence,...
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Purpose: This paper contributes to the literature on supply chain process management by discussing how Industry 4.0 technologies can support process re-engineering in the context of the construction industry. Design/methodology/approach: The paper discusses the impact of Industry 4.0...
Persistent link: https://www.econbiz.de/10012184539
Covers -- Editorial advisory and review board -- Guest editorial -- Co-creation with customers and suppliers: an exploratory study -- Australian food retail supply chain analysis -- Customer influence on supply chain management strategies -- Leveraging customer knowledge to enhance process...
Persistent link: https://www.econbiz.de/10012686019
Purpose: Customers influence companies’ operational strategies and supply chain (SC) processes. In this vein, signals coming from the market must be translated into proper strategies in terms of production and supply. The purpose of this paper is to provide an understanding on how to...
Persistent link: https://www.econbiz.de/10012066696