Baidya, Mehir; Maity, Bipasha - In: Business Process Management Journal 30 (2024) 6, pp. 1808-1823
Purpose In the past, there have been few studies that shed light on the process of how to maintain the right value … proposition with retailers. This research aims to examine the factors that play a significant role in the process of keeping the … drivers in the B2C sector and, hence, enriches the literature on the interface between business process management, retailing …