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~isPartOf:"European journal of marketing : EJM"
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Brand authentification : creating and maintaining brand auras
Alexander, Nicholas
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10009525850
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2
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
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