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Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28

Persistent link: https://www.econbiz.de/10002037981

Woodruff, Robert B. - In: Business horizons 19 (1976) 4, pp. 55-65

Persistent link: https://www.econbiz.de/10003010736

Fisher Gardial, Sarah; Clemons, D.Scott; Woodruff, Robert B. - In: Journal of consumer research : JCR ; an … 20 (1994) 4, pp. 548-560

Persistent link: https://www.econbiz.de/10006684235

Cravens, David W. - In: Business horizons 17 (1974) 1, pp. 79-85

Persistent link: https://www.econbiz.de/10002038039

Cravens, David W. - In: Business horizons 18 (1975) 6, pp. 53-61

Persistent link: https://www.econbiz.de/10002038043

Cravens, David W. - In: Business horizons 26 (1983) 2, pp. 18-24

Persistent link: https://www.econbiz.de/10003519766

Cotham, James C.; Cravens, David W. - In: Business horizons 12 (1969) 3, pp. 79-83

Persistent link: https://www.econbiz.de/10003518734

Low, George S.; Cravens, David W.; Grant, Ken; … - In: European journal of marketing : EJM 35 (2001) 5-6, pp. 587-611

Persistent link: https://www.econbiz.de/10006090840

Grant, Ken; Cravens, David W. - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 945-957

Persistent link: https://www.econbiz.de/10006096527

Piercy, Nigel F.; Cravens, David W.; Lane, Nikala - In: Business horizons 46 (2003) 4, pp. 39-46

Persistent link: https://www.econbiz.de/10006169050