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~language:"und"
~subject:"Absatzpolitik"
~subject:"Markenartikel"
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Marketing management in an era of shortages
Cravens, David W.
- In:
Business horizons
17
(
1974
)
1
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pp. 79-85
Persistent link: https://www.econbiz.de/10002038039
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Marketing strategy positioning
Cravens, David W.
- In:
Business horizons
18
(
1975
)
6
,
pp. 53-61
Persistent link: https://www.econbiz.de/10002038043
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