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Advertising's disparagement of American workers
McNeal, James U. - In: Business horizons 26 (1983) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10003623381
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You can defend advertising - but not every advertisement
McNeal, James U. - In: Business horizons 24 (1981) 5, pp. 33-37
Persistent link: https://www.econbiz.de/10003623391
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Effective packaging management
Hise, Richard T.; McNeal, James U. - In: Business horizons 31 (1988) 1, pp. 47-51
Persistent link: https://www.econbiz.de/10003578533