//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
25
Social web
25
Marketing management
18
Marketingmanagement
18
Internet marketing
16
Online-Marketing
16
New product development
15
Produktentwicklung
15
Brand management
14
Innovation
13
Virtual reality
13
Virtuelle Realität
13
Social media
11
Customer satisfaction
10
Kundenzufriedenheit
10
Betriebliche Wertschöpfung
9
Value creation
9
Brand
8
Customer integration
8
Customer value
8
Kundenintegration
8
Kundenwert
8
Innovation management
7
Innovationsmanagement
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Dienstleistungsqualität
6
Markenartikel
6
Markenimage
6
Service quality
6
Augmented reality
5
Crowdsourcing
5
Customer experience
5
E-commerce
5
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Conference paper
2
Konferenzbeitrag
2
Language
All
English
14
Author
All
Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Pierre R.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Cao, Jia Jocelyn
1
Chan, Annie
1
Dass, Mayukh
1
Dhebar, Anirudh
1
Eisingerich, Andreas B
1
Esmark Jones, Carol L.
1
Fedorenko, Ivan
1
Gamboa, Ana Margarida
1
Gillingwater, Richard
1
Gonçalves, Helena Martins
1
Gopaoco, Hannie
1
Gould, A. Noel
1
Hanna, Richard
1
Jap, Sandy D.
1
Kumar, Shivina
1
Liu, Annie H.
1
Mateus, Inês
1
Merlo, Omar
1
Mills, Adam J.
1
Oh, Kevin
1
Pereira, Hélia Gonçalves
1
Pitt, Leyland F.
1
Pong Yuen Lam
1
Portal, Sivan
1
Rabinovich, Tamara
1
Rosenthal, Benjamin
1
Salgueiro, Maria de Fátima
1
Scholz, Joachim
1
Smith, Andrew N.
1
Spaid, Brian I.
1
Stevens, Jennifer L.
1
Tsz Him So
1
more ...
less ...
Published in...
All
Business horizons
SpringerLink / Bücher
203
Journal of business research : JBR
148
Journal of retailing and consumer services
106
The journal of product & brand management
104
The journal of brand management : an international journal
91
Innovatives Markenmanagement
50
International journal of hospitality management
42
Research
41
Springer eBook Collection
41
Springer eBook Collection / Business and Economics
39
Gabler Edition Wissenschaft
36
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
27
Cogent business & management
26
Marketing intelligence & planning
26
European journal of marketing : EJM
25
Journal of strategic marketing
22
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft / Innovatives Markenmanagement
17
Gabler Research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
17
Journal of travel and tourism marketing
17
Gabler Edition Wissenschaft / Marken- und Produktmanagement
16
Journal of marketing communications
16
Journal of marketing management : MM
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
essentials
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of service management
13
Springer eBook Collection / Business and Management
13
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
2
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
3
Managing mergers : why people first can improve brand and IT consolidations
Jap, Sandy D.
;
Gould, A. Noel
;
Liu, Annie H.
- In:
Business horizons
60
(
2017
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011771639
Saved in:
4
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
7
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
8
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
9
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh
- In:
Business horizons
56
(
2013
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Saved in:
10
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->