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Better marketing for female marketers : gendered language in the Forbes CMO list
Getchell, Kristen M.
;
Beitelspacher, Lauren Skinner
- In:
Business horizons
63
(
2020
)
5
,
pp. 607-617
Persistent link: https://www.econbiz.de/10012301443
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Merit versus maleness : how strategic positioning can mitigate external gender bias
Mui, Rachel
;
Parker, Owen
;
Titus, Varkey <Jr.>
- In:
Business horizons
65
(
2022
)
4
,
pp. 427-436
Persistent link: https://www.econbiz.de/10013325813
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