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Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar; Eisingerich, Andreas B; Gillingwater, Richard - In: Business horizons 66 (2023) 5, pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
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The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Merlo, Omar; Eisingerich, Andreas; Auh, Seigyoung; … - In: Business horizons 61 (2018) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10011808968
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502